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Adapting your business plan for the summer
With the summer holidays nearly here, small businesses, especially in the hospitality industry, face a distinct set of challenges.
As the weather improves, people spend more time outdoors and families go on trips and holidays together.
As a result of this, small business owners must be prepared to adapt and make the most of the summer season.
Staffing rotas
One of the most common challenges for small businesses during the summer holiday period is maintaining staffing levels.
With many employees taking leave during this time, it can lead to understaffing and increased workloads for those remaining.
You can start planning by encouraging employees to submit holiday requests well in advance can allow your staffing timetable to become more organised and efficient.
Another way to help combat this is to consider hiring temporary staff or utilising part-time employees to fill any gaps, thus ensuring your business operates smoothly during peak times.
Communication with customers
Communication is key to maintaining a strong customer base during the summer season.
Keeping your clients informed about any changes in operating hours or potential delays in product or service delivery will help keep this customer relationship positive.
Furthermore, you can update your website and social media platforms with accurate information regarding opening hours and any holiday closures to keep customers informed.
Take advantage of seasonal opportunities
The summer season presents numerous opportunities for small businesses to generate additional revenue.
This could include tailoring your products or services to align with the summer theme. Such as if you own a café or restaurant, introduce refreshing seasonal menus featuring cooling beverages and light, summery dishes.
Collaborating with local attractions, hotels, or tourism boards to offer special deals or packages can also attract both locals and tourists alike.
You can also put on an emphasis on outdoor activities, such as al fresco dining, garden parties, or outdoor workshops, to take advantage of the pleasant weather too.
Seasonal promotions
Summer is a great time to offer exclusive discounts, sales, or promotions to incentivise customers to choose your business over competitors.
You should consider creating limited-time offers, bundle deals, or loyalty programs specifically for the summer period.
Additionally, you could host in-store events or collaborate with other local businesses to create joint promotions, which can attract new customers and enhance cross-promotion opportunities.
By offering exciting deals, you can create greater foot traffic and boost sales during the summer season.
For help on how to adapt your business plan for the seasons, contact us.
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