How to keep your clients happy and grow your business 

With the new year right around the corner, you’re bound to have big plans for your business. 

But success won’t happen overnight, and you need to make sure you have the basics right.  

Your clients make your business and ultimately, without their custom, your business’ growth plans will fall short. 

Regardless of your business’ aim, you must ensure your business meets the needs and wants of current and potential clients. 

If you don’t know what your clients want, someone else will. 

With Bain & Company finding that just a five per cent increase in client retention led to a 25 per cent increase in profits, creating a loyal client base is a tactic you need to consider.  

Read our tips on how to keep your clients happy: 

Employees 

Ultimately, your clients will not be happy with a sub-par service and your staff make a huge difference to the client journey.  

Ensuring your employees have adequate training is essential for building and maintaining  positive client relationships. 

Another key factor is employee retention.  

If your staff are constantly changing, clients will feel that your business lacks consistency and may go elsewhere.  

To combat this, consider what you offer your staff to encourage them to stay with the business.  

Sustain a healthy client base 

Keeping your clients happy will promote their loyalty and increase the chances of them promoting your business to other people. 

Social proof and word-of-mouth remain one of the most effective ways of winning new clients.  

But having a healthy client base also allows you to give multiple groups of people new products and services to test; making your business stand out encourages your clients to stay loyal. 

Offering your existing clients demos or tasters of new products/services you are trialling will not only give you an insight into the effectiveness but also make them feel valued. . 

Build a loyalty program 

By creating incentives, like a tiered membership system within a loyalty program, you can increase revenue and keep a constant client retention rate. 

Discounted rates or additional services, for example, should be offered and increased in value as the client continues to use/advance through the loyalty program. 

My clients still aren’t bubbling with excitement for my business, what do I do? 

Whilst the process of growing your business can be challenging, it is key you understand its principles, especially those centred around your clients. 

Having a solid knowledge of these principles will help you to make informed decisions for your SME, but the best way to grow your SME is to seek the help and guidance of a trusted professional. 

If you are struggling to grow your business and want advice, contact us today. 

Blog right caret

Adapting your business plan for the summer

Blog

Tax implications to consider for business owners when paying themselves 

Blog

Research and Development tax relief changes 

Blog

Business right caret

Small business confidence dips ahead of new customs controls coming into force

Four in 10 exporters have reported a fall in international sales since the end of the Brexit transition period, a major study has revealed. According to the tracker, four in 10 – around 41 per cent of traders – have reported a “drop off” in international sales in the three months to September 2021.

Business

Large number of businesses looking to recruit more staff

It is perhaps a sign of confidence returning to the UK economy that a significant number of British businesses believe they will be recruiting staff over the coming year.

Business

Spring Statement 2022 summary

Mr Sunak found himself addressing MPs against a background of crisis, with the residual impact of COVID, the invasion of Ukraine and the cost-of-living crisis all affecting the economy in different ways.

Business

Cloud right caret

Cloud-powered accounting: Advancing beyond traditional cloud accounting systems

Cloud

Cloud accounting isn’t right for my business! We disagree.

Cloud

Making MTD for ITSA easier for landlords

Cloud

Compliance right caret

HMRC asks sole traders to correctly report SEISS grants or “repay in full”

Sole traders who have not correctly reported their Self Employment Income Support Scheme (SEISS) grants may be forced to repay them in full, it has been warned.

Compliance

Making Tax Digital – what you need to know ahead of 2022-23

From April 2022 all VAT-registered businesses need to comply with MTD for VAT. MTD applies to taxpayers who file Income Tax Self Assessments for business or property income of more than £10,000

Compliance

Real-time online sanctions tracker to assist importers and exporters

Any business involved in international trade, whether importing, exporting or part of the supply chain supply to those firms, is faced with a rapidly changing regulatory environment.

Compliance

Economy right caret

Small businesses call for Government support to tackle climate change

According to new research, many are addressing energy usage, increasing recycling and investing in microgeneration, but only a third of those have a formal plan to tackle climate change within their business.

Economy

Hospitality bosses develop new strategies to cope with staff shortages

Hospitality business owners have responded positively to the staff shortages caused by the pandemic, by increasing wages and implementing improved staff retention strategies.

Economy

Everything you need to know about the new WTO Services Domestic Regulation

New World Trade Organisation (WTO) rules are set to cut the cost of global trade by billions of pounds every year, it has been announced.

Economy

Funding right caret

Funding for growing businesses – Obtaining and managing private investment

Funding

Investment right caret

Funding for growing businesses – Obtaining and managing private investment

Investment

MTD right caret

Making MTD for ITSA easier for landlords

MTD

SME right caret

Adapting your business plan for the summer

SME

Research and Development tax relief changes 

SME

Late payments – why they are so damaging to small businesses and how to deal with them

SME

Tax right caret

Understanding tax obligations for charities

Tax

Navigating estate planning and Inheritance Tax: what you need to know

Tax

Tax considerations for small business owners: Sole traders vs limited companies 

Tax

Tax Planning right caret

Almost 800,000 tax scams reported to HMRC in past 12 months, figures reveal

Nearly 800,000 tax-related scams were reported to HM Revenue & Customs (HMRC) in the past 12 months, a major study has revealed. According to the report, HMRC responded to 797,010 referrals of suspicious contact from the public in the last year. Around 358,000 of these involved scams where taxpayers were offered bogus tax rebates.

Tax Planning

Be aware of tax liabilities if you are using cryptocurrencies

For those who have dabbled in the market, its important for them to understand that there may be tax liabilities with Captial Gains Tax and Income Tax, with any transactions whether with currency or other crypto assets.

Tax Planning

Did you use a Bounce Back Loan to cover personal expenses during the pandemic? Act now to avoid tax consequences

If you received a Bounce Back Loan (BBL) during the coronavirus pandemic and took the cash as drawings, there may be additional tax consequences.

Tax Planning

VAT right caret

Paper VAT registration to be abolished in latest digital move

In the latest move in their Making Tax Digital (MTD) campaign, HM Revenue & Customs (HMRC) is removing paper VAT registration from 13 November 2023.

VAT

I’m not VAT registered; can I claim VAT back? 

VAT